CASE STUDIES
X BIOSSANCE
Taylor Giavasis, Denise Vasi and Mikayla Shocks, are year-long ambassadors for Biossance, a clean and cruelty free skincare brand. Throughout the year, each talent created content on IG, TikTok, Reels, and IG Story around Mother’s Day, Valentine’s Day, as well as evergreen moments to drive awareness and sales for the brand.
X MERRELL
Gen Z macro creator Nash Grier is an ambassador for Merrell and partnered throughout the year on IG focusing on their sustainable products. As an environmental activist, Nash’s content and message around sustainability really resonated with his audience of over 11M followers.
X SEPHORA SQUAD
Anna Mae Groves was selected as a year-long partner for Sephora’s coveted “Sephora Squad” ambassadorship. Over the course of the partnership, Anna created content on IG, IGTV, Reels, and IG Story, which promoted various product launches, Sephora’s same day delivery announcement, and additional company initiatives to drive awareness and sales.
X KITCHENAID
Ewa Huang partnered with KitchenAid to highlight their initiative, “A Woman’s Place”, which focused on women in the restaurant and food industry. In partnership with the brand, Ewa shared the challenges women face within the culinary industry which has traditionally been a male-dominated space, and spotlighted women-owned restaurants to encourage her community to support women in the field and culinary equity.
X TILLAMOOK
For Meg Quinn’s launch of “The Cheese Board Deck: 50 Cards for Styling Spreads, Savory and Sweet,” Tillamook partnered with Meg to curate three premium product bundles, inclusive of their Maker’s Reserve cheese, which were inspired by three of Meg’s grazing boards from The Cheese Board Deck. These bundles were housed on a custom landing page, and The Cheese Board Deck was also carried on Tillamook’s online shop.
X THE LEGO COLLECTIVE
Fatty Dedrickson was part of LEGO's coveted first ever ambassador program, “The LEGO Collective.” Focusing on new product launches and key brand moments throughout the year, she created engaging Reels, IG, and IG Story content featuring her children.
X HEADSPACE
Gen Padalecki collaborated with Headspace to create a series of stories and an IG Live with Headspace founder, Andy Puddicomb. The campaign focused on self-care, mediation and mental wellness for the whole family. The duo also discussed Headspace’s new Netflix series and then ended the Live with a 5 minute meditation lead by Andy. Their 30 minute Live had over 5k people join and 90k+ views over time.
X AMAZON DROP
Meghan King is a high converter in fashion and beauty and longtime top-earner for the Amazon affiliate program. In 2021, Amazon decided to launch an Amazon The Drop co-brand with Meghan. The collection featured 7 pieces ranging from athleisure to silky dresses. The collection had thousands of click throughs and was a dream to work on.
